Hooked: How to Build Habit-Forming Products

It’s not always the #best #products that go “#viral” and capture widespread attention. Sometimes it’s the #products that were specifically designed to keep you #engaged.

In #Hooked, #NirEyal outlines a four-step #process by which #companies can (and do) #guide human behavior in a way that consistently brings users back without having to rely on any additional #advertising or #marketing.