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image  1 Hooked: How to Build Habit-Forming Products
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January 18, 2021

It’s not always the #best #products that go “#viral” and capture widespread attention. Sometimes it’s the #products that were specifically designed to keep you #engaged.

In #Hooked, #NirEyal outlines a four-step #process by which #companies can (and do) #guide human behavior in a way that consistently brings users back without having to rely on any additional #advertising or #marketing.